{"id":362,"date":"2020-03-03T16:56:45","date_gmt":"2020-03-03T08:56:45","guid":{"rendered":"http:\/\/www.software-monetization.com\/sg\/?p=362"},"modified":"2020-03-03T16:56:48","modified_gmt":"2020-03-03T08:56:48","slug":"increase-your-revenue-by-focusing-on-customer-experience","status":"publish","type":"post","link":"https:\/\/www.software-monetization.com\/sg\/increase-your-revenue-by-focusing-on-customer-experience\/","title":{"rendered":"Increase Your Revenue by Focusing on Customer Experience"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/www.software-monetization.com\/sg\/wp-content\/uploads\/2020\/03\/customer-experience-satisfaction-star.jpg\" alt=\"customer experience satisfaction star\" class=\"wp-image-368\" width=\"451\" height=\"282\" srcset=\"https:\/\/www.software-monetization.com\/sg\/wp-content\/uploads\/2020\/03\/customer-experience-satisfaction-star.jpg 600w, https:\/\/www.software-monetization.com\/sg\/wp-content\/uploads\/2020\/03\/customer-experience-satisfaction-star-300x188.jpg 300w, https:\/\/www.software-monetization.com\/sg\/wp-content\/uploads\/2020\/03\/customer-experience-satisfaction-star-400x250.jpg 400w, https:\/\/www.software-monetization.com\/sg\/wp-content\/uploads\/2020\/03\/customer-experience-satisfaction-star-480x300.jpg 480w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure><\/div>\n\n\n\n<p>Time and time again, research shows that focusing on the customers who already do business with you is the best way to grow your revenue. Your existing customers are your most valuable customers, so prioritize creating processes that make it easy for them to <a href=\"http:\/\/www.software-monetization.com\/sg\/the-subscription-economy-mastering-the-recurring-revenue-challenge\/\" target=\"_blank\" aria-label=\"continue doing business with you (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">continue doing business with you<\/a>.<\/p>\n\n\n\n<p>Giving customers a better experience is a <a href=\"http:\/\/www.software-monetization.com\/sg\/6-creative-companies-using-subscription-models-in-brilliant-ways\/\" target=\"_blank\" aria-label=\"key differentiator over your competitors (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">key differentiator over your competitors<\/a>. But it\u2019s not always easy to know what your customers need. By not fully understanding your customers, you risk failing to keep them satisfied, and ultimately, failing to keep them as customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Key points from this infographic:<\/h3>\n\n\n\n<ul><li>It can cost up to 30x as much to get a new customer as it does to keep an existing one.<\/li><li>A 5% increase in customer retention can increase a company\u2019s profitability by 75%.<\/li><li>By the end of the year, customer experience is going to become the key differentiator for businesses.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/sentinel.gemalto.com\/uploadedImages\/resources\/Infographics\/Software_Monetization\/20673_Customer_for_life_short_versionV10.jpg\" alt=\"sm make happy\" width=\"657\" height=\"2273\"\/><figcaption> <em>(Source: <a rel=\"noreferrer noopener\" href=\"https:\/\/sentinel.gemalto.com\/software-monetization\/keep-your-customers-happy-infographic\/\" target=\"_blank\">Gemalto<\/a> blog)<\/em> <\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Time and time again, research shows that focusing on the customers who already do business with you is the best way to grow your revenue. Your existing customers are your most valuable customers, so prioritize creating processes that make it easy for them to continue doing business with you. Giving customers a better experience is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.software-monetization.com\/sg\/increase-your-revenue-by-focusing-on-customer-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Increase Your Revenue by Focusing on Customer Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[11,10,5],"_links":{"self":[{"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/posts\/362"}],"collection":[{"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":10,"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/posts\/362\/revisions\/375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.software-monetization.com\/sg\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}